Anum Latef

For an emerging content creator and influencer, Mihasik Group led a full launch into her influencer era, transforming both her presence and process to support long-term brand collaborations and growth.

• Influencer Launch & Positioning: Strategically positioned the creator as a brand-ready influencer, refining niche focus, content direction, and overall digital presence.
• Content Shoots & Production: Planned and executed multiple content shoots to create high-quality photo and video assets aligned with platform trends and brand standards.

• Video Editing & Short-Form Content: Edited and optimized short-form video content for social platforms, ensuring strong hooks, pacing, and visual consistency.

• Brand Outreach & Collaboration Support: Conducted targeted outreach to brands for potential collaborations, resulting in content receiving active interest from partnering brands.

• Social Media Profile Optimization: Optimized bios, highlights, links, and overall profile structure to improve discoverability and professionalism.

• SEO Caption Optimization: Refined captions with SEO-driven language and hashtag strategy to increase reach, visibility, and engagement.

• Systems & Workflow Setup: Centralized all social accounts into a streamlined posting and management system to support consistency and scalability.

• Creator Coaching & Consulting: Provided ongoing marketing and social media consulting, including guidance on filming techniques, self-recording best practices, and content performance strategy.

Approach: By combining creative direction, strategic systems, and hands-on coaching, our work helped position the creator as a polished, confident, and brand-aligned influencer; ready for long-term partnerships and sustainable growth.