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Portfolio
Elysium Biodynamic Spa and Salon
Mihasik Group partnered with Elysium Spa & Salon to deliver a full-suite digital and creative transformation for this high-end wellness destination. Our work touched every corner of their brand, both online and off:
• Website Redesign: We overhauled their website for a clean, modern aesthetic with mobile-optimized UX, clear service pathways, and SEO-driven structure—resulting in increased traffic and higher booking conversions.
• Visual Branding: Directed and shot professional headshots for their stylist team, alongside monthly content shoots to capture their evolving seasonal offerings.
• Creative Production: Led the concept, filming, and editing of a commercial collaboration with The Westin Morristown, blending luxury hospitality and beauty lifestyle marketing.
• Social Media Management: Created and scheduled engaging, branded content across platforms to elevate Elysium’s online voice and attract a loyal, local audience.
• Email & SMS Marketing: Designed and executed promotional email campaigns and text marketing flows, improving client retention and boosting seasonal service promotions.
• Google Business & SEO: Fully optimized their Google Business Profile, crafted geo-targeted copy, and implemented backend SEO strategies to improve local discoverability.
• Online Reputation Management: Monitored and responded to customer reviews with a professional yet warm tone—enhancing public perception and customer trust.
Impact: Within months, Elysium saw stronger client retention, better engagement on social platforms, and a noticeable uptick in online booking volume.
• Website Redesign: We overhauled their website for a clean, modern aesthetic with mobile-optimized UX, clear service pathways, and SEO-driven structure—resulting in increased traffic and higher booking conversions.
• Visual Branding: Directed and shot professional headshots for their stylist team, alongside monthly content shoots to capture their evolving seasonal offerings.
• Creative Production: Led the concept, filming, and editing of a commercial collaboration with The Westin Morristown, blending luxury hospitality and beauty lifestyle marketing.
• Social Media Management: Created and scheduled engaging, branded content across platforms to elevate Elysium’s online voice and attract a loyal, local audience.
• Email & SMS Marketing: Designed and executed promotional email campaigns and text marketing flows, improving client retention and boosting seasonal service promotions.
• Google Business & SEO: Fully optimized their Google Business Profile, crafted geo-targeted copy, and implemented backend SEO strategies to improve local discoverability.
• Online Reputation Management: Monitored and responded to customer reviews with a professional yet warm tone—enhancing public perception and customer trust.
Impact: Within months, Elysium saw stronger client retention, better engagement on social platforms, and a noticeable uptick in online booking volume.
Back To Me PT
For Dr. Danielle Racioppi’s specialized pelvic physical therapy practice, Back To Me PT, Mihasik Group provided foundational marketing and digital consultation to elevate her presence in a sensitive, niche space.
• Website Redesign: Refreshed and restructured the site for a cleaner user experience, clearer service messaging, and improved trust-building with potential clients.
• SEO Optimization: Enhanced both the website and Google Business profile to increase local visibility and support long-term discoverability.
• Social Media Consulting: Advised on content strategy and positioning, ensuring that educational and personal content aligned with brand voice and audience needs.
• Partnership Development: Provided guidance on collaboration and referral opportunities to expand reach within the wellness and medical communities.
Approach: With an emphasis on clarity, compassion, and local growth, our work helped position Back To Me PT as a credible and approachable resource for patients seeking specialized care.
• Website Redesign: Refreshed and restructured the site for a cleaner user experience, clearer service messaging, and improved trust-building with potential clients.
• SEO Optimization: Enhanced both the website and Google Business profile to increase local visibility and support long-term discoverability.
• Social Media Consulting: Advised on content strategy and positioning, ensuring that educational and personal content aligned with brand voice and audience needs.
• Partnership Development: Provided guidance on collaboration and referral opportunities to expand reach within the wellness and medical communities.
Approach: With an emphasis on clarity, compassion, and local growth, our work helped position Back To Me PT as a credible and approachable resource for patients seeking specialized care.
The Together Co.
Mihasik Group partnered with The Together Co. to support their mission of creating unforgettable moments through expertly curated events and party experiences. From digital infrastructure to hands-on coordination, we delivered full-spectrum marketing and operational support.
• eCommerce Setup: Built and managed a custom Shopify storefront for their curated party box collections, enabling seamless online purchasing and expanding their passive revenue potential.
• Event Strategy & Execution: Conceptualized and promoted branded events—both public and private—handling everything from marketing campaigns to event coordination and onsite facilitation.
• Content Creation: Captured and edited high-quality event footage to be repurposed for social media, promotional use, and brand storytelling.
• Marketing Consulting: Provided ongoing marketing strategy, social media direction, and content consulting, refining their brand voice and increasing visibility across platforms.
• Partnership Development: Secured valuable collaborations and community partnerships, helping The Together Co. build its presence in the local event scene and beyond.
Impact: The Together Co. now boasts a professional online store, a stronger digital brand presence, and a proven framework for marketing and executing successful events.
• eCommerce Setup: Built and managed a custom Shopify storefront for their curated party box collections, enabling seamless online purchasing and expanding their passive revenue potential.
• Event Strategy & Execution: Conceptualized and promoted branded events—both public and private—handling everything from marketing campaigns to event coordination and onsite facilitation.
• Content Creation: Captured and edited high-quality event footage to be repurposed for social media, promotional use, and brand storytelling.
• Marketing Consulting: Provided ongoing marketing strategy, social media direction, and content consulting, refining their brand voice and increasing visibility across platforms.
• Partnership Development: Secured valuable collaborations and community partnerships, helping The Together Co. build its presence in the local event scene and beyond.
Impact: The Together Co. now boasts a professional online store, a stronger digital brand presence, and a proven framework for marketing and executing successful events.
Dr. Christine Dolahan & The TPC Center
For Dr. Christine Dolahan and her transformative work in transpersonal psychology, Mihasik Group delivered a thoughtful digital foundation rooted in her values and designed for intentional growth.
• Brand Expansion: Partnered with Dr. Christine to conceptualize and build The TPC Center as a distinct entity for her holistic coaching practice—providing a scalable brand structure for new offerings, programs, and partnerships.
• Website Redesign: Rebuilt her primary site to reflect updated services, aesthetic direction, and user experience needs; supporting both clarity and connection.
• Social Media Revamp: Developed a cohesive presence across platforms with updated bios, branded templates, and mission-aligned messaging.
• Content Strategy: Provided reusable content calendars and visual systems to streamline future posting while preserving brand voice.
• Event Marketing: Promoted workshops and events, increasing visibility within local wellness and coaching communities.
• Ad Management: Oversaw small-scale paid campaigns designed to test messaging and support slow, manageable growth within her budget.
Approach: With care and alignment at the forefront, we crafted a sustainable digital identity that amplifies Dr. Christine’s voice—without compromising the deeply personal nature of her work.
• Brand Expansion: Partnered with Dr. Christine to conceptualize and build The TPC Center as a distinct entity for her holistic coaching practice—providing a scalable brand structure for new offerings, programs, and partnerships.
• Website Redesign: Rebuilt her primary site to reflect updated services, aesthetic direction, and user experience needs; supporting both clarity and connection.
• Social Media Revamp: Developed a cohesive presence across platforms with updated bios, branded templates, and mission-aligned messaging.
• Content Strategy: Provided reusable content calendars and visual systems to streamline future posting while preserving brand voice.
• Event Marketing: Promoted workshops and events, increasing visibility within local wellness and coaching communities.
• Ad Management: Oversaw small-scale paid campaigns designed to test messaging and support slow, manageable growth within her budget.
Approach: With care and alignment at the forefront, we crafted a sustainable digital identity that amplifies Dr. Christine’s voice—without compromising the deeply personal nature of her work.
Soulful Symbols
Mihasik Group was brought in to transform Soulful Symbols—a soulful, sacred geometry-based art brand—from a fully offline, product-based passion into a thriving online business with a professional digital presence and monetization strategy.
• eCommerce Launch: Designed and launched a custom Shopify website built for conversion, ease of use, and mobile shopping; complete with seamless shipping and manufacturing workflows.
• Digital Infrastructure: Transitioned the brand’s operations from in-person sales to a fully online model, including backend setup, payment processing, fulfillment systems, and email automations.
• Social Media Revamp: Led a complete rebrand of Soulful Symbols’ social presence, managing and curating visually cohesive, high-engagement content to reflect the brand’s spiritual and artistic essence.
• Business Development: Executed strategic outreach to galleries, wellness spaces, and boutiques, pitching the artist’s work for exhibitions, partnerships, and local retail placement.
• Events & Promotion: Organized and supported brand-aligned event activations and in-person showcases to introduce the work to new audiences.
• Advertising & Video Production: Developed promotional videos and managed paid ad campaigns to drive traffic, sales, and brand awareness across platforms.
Impact: Soulful Symbols now operates as a streamlined digital business with national reach, a consistent brand identity, and growing demand from both customers and collaborators.
• eCommerce Launch: Designed and launched a custom Shopify website built for conversion, ease of use, and mobile shopping; complete with seamless shipping and manufacturing workflows.
• Digital Infrastructure: Transitioned the brand’s operations from in-person sales to a fully online model, including backend setup, payment processing, fulfillment systems, and email automations.
• Social Media Revamp: Led a complete rebrand of Soulful Symbols’ social presence, managing and curating visually cohesive, high-engagement content to reflect the brand’s spiritual and artistic essence.
• Business Development: Executed strategic outreach to galleries, wellness spaces, and boutiques, pitching the artist’s work for exhibitions, partnerships, and local retail placement.
• Events & Promotion: Organized and supported brand-aligned event activations and in-person showcases to introduce the work to new audiences.
• Advertising & Video Production: Developed promotional videos and managed paid ad campaigns to drive traffic, sales, and brand awareness across platforms.
Impact: Soulful Symbols now operates as a streamlined digital business with national reach, a consistent brand identity, and growing demand from both customers and collaborators.
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