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Elysium Biodynamic Spa and Salon

Project Type

Social Media Management, WordPress Website Redesign, SMS & Email Marketing & SEO Optimization

Date

September 2025

Location

Morristown, New Jersey

Mihasik Group partnered with Elysium Spa & Salon to deliver a full-suite digital and creative transformation for this high-end wellness destination. Our work touched every corner of their brand, both online and off:

• Website Redesign: We overhauled their website for a clean, modern aesthetic with mobile-optimized UX, clear service pathways, and SEO-driven structure—resulting in increased traffic and higher booking conversions.

• Visual Branding: Directed and shot professional headshots for their stylist team, alongside monthly content shoots to capture their evolving seasonal offerings.

• Creative Production: Led the concept, filming, and editing of a commercial collaboration with The Westin Morristown, blending luxury hospitality and beauty lifestyle marketing.

• Social Media Management: Created and scheduled engaging, branded content across platforms to elevate Elysium’s online voice and attract a loyal, local audience.

• Email & SMS Marketing: Designed and executed promotional email campaigns and text marketing flows, improving client retention and boosting seasonal service promotions.

• Google Business & SEO: Fully optimized their Google Business Profile, crafted geo-targeted copy, and implemented backend SEO strategies to improve local discoverability.

• Online Reputation Management: Monitored and responded to customer reviews with a professional yet warm tone—enhancing public perception and customer trust.

Impact: Within months, Elysium saw stronger client retention, better engagement on social platforms, and a noticeable uptick in online booking volume.

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