Soulful Symbols

Mihasik Group was brought in to transform Soulful Symbols—a soulful, sacred geometry-based art brand—from a fully offline, product-based passion into a thriving online business with a professional digital presence and monetization strategy.

• eCommerce Launch: Designed and launched a custom Shopify website built for conversion, ease of use, and mobile shopping; complete with seamless shipping and manufacturing workflows.

• Digital Infrastructure: Transitioned the brand’s operations from in-person sales to a fully online model, including backend setup, payment processing, fulfillment systems, and email automations.

• Social Media Revamp: Led a complete rebrand of Soulful Symbols’ social presence, managing and curating visually cohesive, high-engagement content to reflect the brand’s spiritual and artistic essence.

• Business Development: Executed strategic outreach to galleries, wellness spaces, and boutiques, pitching the artist’s work for exhibitions, partnerships, and local retail placement.

• Events & Promotion: Organized and supported brand-aligned event activations and in-person showcases to introduce the work to new audiences.

• Advertising & Video Production: Developed promotional videos and managed paid ad campaigns to drive traffic, sales, and brand awareness across platforms.

Impact: Soulful Symbols now operates as a streamlined digital business with national reach, a consistent brand identity, and growing demand from both customers and collaborators.